TELUS Mobility's Mike lineup consist of phones targeted towards construction and transportation industries.They tend to be more rugged than the sleeker consumer handsets, and also offer features like a 2 way radio. TELUS wanted to create a microsite to help potential customers understand how Mike could help their business.

Rather than lengthy text explanations, animated shorts were created that illustrate how Mike's features can work in different industries and situations. These helped to hit on the key benefits of using Mike without getting bogged down in complex details. An iconic illustrative style was used with voiceovers to compliment the no-nonsense attitude of the Mike brand.