Making leftovers tasty
Ragu was looking to launch a Canadian website within less than 2 months. The original ask was to use the existing ragu.com template, however seeing we would be building the site from scratch, I saw an opportunity to make some visual improvements.
A new homepage concept was developed with a focus on their great black and white photography. While client liked this new concept, in the end it was decided the site should feel more similar to its US counterpart, which saw the introduction of the more standard header.
It goes to show that with a little extra initiative and a responsive client, a basic repurposing project was turned into a more progressive redesign.
A healthy compromise
The first concept put a a large focus on the black and white photography, while toning down the amount of yellow to give a more premium feel to the brand. While client liked the look, it was felt to be a little too premium, which saw the reintroduction of a modified header from the US site.
Keeping it simple
With only 15 recipes for launch, a straightforward list with a basic icon system kept the page appropriately simple.
Making it different
Most of the product jars look the same, so additional graphic elements were added to help differentiate them.
Spicing up the recipes
Quick tips on recipes gave more variety to the recipes, while embedded jar shots in the ingredients reinforced the product.
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