Over the span of several years TELUS Mobility had quite a few campaigns. From back-to-school, to the annual Winter Holiday Gift Guide, it was a challenge to keep the ideas fresh and execution tight. When it comes to working within the strict guidelines of IAB, you need to get creative. Especially when you have multiple media buys on a page (as shown the the right here), its important to think outside the box. Quite often literally.

In an example like this Gift Conveyor belt, making it work is really in the details. From the vibration of the presents hitting the box, to the easing on the meerkat as he slides in—these are what bring the units to life.

Below are more ad units from different campaigns that I was involved in building.