How do you make the process of purchasing a mobile handset quick and easy, while adding in sarcasm and wit? That was the challenge when it came to working on the redesign of Virgin Mobile Canada's website.
Virgin was looking to simplify the shopping process, which considering their extensive line-up of devices and a multitude of plan options, was not an easy ask. By minimizing the amount of content on landing pages, and creating a special shopping cart that sticks with users through the experience, we found a way to better guide them through the process.
While we made good use of VIrgin's cheeky tone and style, above all else we wanted the site to feel honest. Whether it was showing actual photos taken with a device, or offering unbiased 3rd party consumer reviews, it was key that users felt Virgin was being transparent and genuine with them throughout the experience.
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