Winners needed a space for their loyal fanbase to share their fashion discoveries and where to find them.

Homepage with photo feed, trends and videos.

Both customer generated content and Winners content is placed in the feed.

Fab Finds feed with featured items, categories and search.

A mobile app allows customers to stay on top of the latest finds, and to also snap pics of their own.

Colour schemes align with the season.

Winners content gets inserted into the feed.

Comments allow for dialogue between finders to help others track down the perfect fashion score.